Your lead magnet has 500 downloads. But zero sales. That's not a traffic problem. That's not a design problem. That's an alignment problem. Most coaches build lead magnets backwards: They create what THEY want to teach. Not what moves prospects toward buying. Here's what I mean: The coaches stuck at $5-10K give away their best stuff and hope people buy. The coaches at $30K+ give away strategic stuff that creates desire for the paid solution. Big difference. Three questions that fix this: **1. Where is your prospect in their buyer journey?** If they're problem-aware, educate them on solutions. If they're solution-unaware, show them the problem first. Most coaches skip this. They attract the wrong people. **2. What's your magnet's follow-up promise?** Your freebie shouldn't just solve a problem. It should create desire for your coaching. Example: Don't give them "how to close more deals." Give them "the 3 sales personality types" that shows they need personalized coaching. **3. Does it require your expertise to implement?** Best lead magnets give value but make them realize: "I can't do this alone." Marketing audit = good. Marketing audit that reveals 15 problems they can't fix alone = genius. We helped coaches go from 2% lead-to-sale conversion to 15% just by fixing this alignment. Same lead magnet. Better positioning. Most coaches are giving away the wrong thing. The ones at $30K+ are strategic about what they give. If you want me to audit your lead magnet: Comment "AUDIT" below. P.S. Your freebie should create buyers, not just downloaders.