"What are your prices?"
"Is there a guarantee?"
"Can I get a discount?"
If your leads sound like this, your positioning is broken.
You're not attracting buyers. You're attracting shoppers.
Here's the difference:
Shoppers ask about price first.
Buyers ask about results first.
Most coaches position around the PROBLEM:
"I help people lose weight"
"I help coaches get clients"
"I help businesses scale"
This attracts people still researching their problem.
The coaches at $30K+ position around the OUTCOME:
"I help executives maintain peak energy while working 60-hour weeks"
"I help coaches build predictable $30K months without burnout"
This attracts people who already KNOW their problem and want the solution NOW.
Same service. Different positioning. Completely different client quality.
The shift: Stop talking about the journey. Start talking about the destination.
Show them life AFTER the problem is solved.
Most coaches are positioning like everyone else. The winners are positioning for premium buyers.
If you want to audit your positioning: Comment "AUDIT" below.
P.S. Price shoppers become buyers when you fix your positioning.